Idea Center
Case Study

All-natural Healthy Probiotic Dessert Supports Good Health

Daniel Kim, founder and chief concept officer of Red Mango frozen yogurt, has made it his mission to help people live healthier, happier lives. Established in 2006, Red Mango was named the #1 Zagat-rated Smoothie & Frozen Yogurt chain in the United States (2011-2012)—clearly an indication that it tastes good and that numerous people are happy as a result of eating Red Mango frozen yogurt. The added benefit to that great taste is Kim’s unrelenting mission to make it the healthiest offering on the market as well. Consider it a guilt-free dairy indulgence that draws so many customers and keeps them coming back for more.

Red Mango frozen yogurt is all-natural, Kosher, and certified gluten-free frozen yogurt that has all of yogurt’s natural goodness, such as calcium and protein. And, it’s fat free to boot. While these attributes definitely separate Red Mango frozen yogurt from the competition, it’s the yogurt’s live and active cultures that make it unique.

Probiotic Science for Fro-Yo

More than five years ago, when Kim was exploring ingredient options for Red Mango frozen yogurt, he was aware of the benefits of probiotics (good, live bacteria) when he began researching the hardcore facts behind them. That’s when Kim found BC30™ probiotic (Bacillus coagulans GBI-30, 6086), a science-backed ingredient that brings superior probiotics to markets that have otherwise been unmet by traditional solutions. The mission of BC30: “To improve quality of life”—a passion shared by Kim.

“I wanted a solution that allowed Red Mango yogurt to exceed the qualifications.”
- Dan Kim, Founder and Chief Concept Officer, Red Mango USA

Probiotic Survivability

“I wanted the best probiotics,” said Kim. “Many manufacturers were claiming that they met the live and active culture qualifications set by the National Yogurt Association, yet I knew that not all probiotics are the same. I wanted a solution that allowed Red Mango yogurt to exceed the qualifications, and that’s where BC30 came in. Its probiotic survivability and science made perfect sense for Red Mango.”

BC30 is unique. Inside each cell is a hardened structure, or spore, which is similar to a seed. This spore serves as a natural protective shield against the heat and pressure of manufacturing and the strong acids in the stomach allowing it to arrive alive and then thrive in your intestines—the intended target.

“Other traditional probiotic bacteria such as lactobacillus, acidophilus and bifidobacteria are not able to form these protective spores, making them more vulnerable to manufacturing processes and stomach acid,” said Kim.

Benefit Driven Functionality 

Red Mango continues to remind consumers why it’s important to choose healthy options while not taking away the joy of eating good things. As the Red Mango menu has evolved, Kim continues his mission to stay true to health.

Part of the company’s success is due to the growth of the menu and the ingredients that Kim continues to work into the product offering. As the menu expands, he consciously chooses to add BC30 probiotics to each of the menu items. For example, Red Mango probiotic teas offer all of the healthy antioxidant benefits usually found in teas, as well as probiotic properties.

“We’re a brand that wants people to live healthy, happy lifestyles and we demonstrate this in our stores and product offerings,” said Kim. “My goal is to continue to provide wholesome treats that maintain these values while gaining consumer trust—trust that we’ll deliver products that are truly healthy, taste great, and fit within a healthy, happy lifestyle.”

Red Mango Frozen Yogurt—Good and Good for You

Today, Red Mango is the only frozen yogurt retailer in the US whose yogurt contains BC30. In addition to BC30, it also contains live and active cultures streptococcus thermophilus, lactobacillus bulgaricus, lactobacillus lactis, and lactobacillus acidophilus at amounts that exceed the recommendations made by the National Yogurt Association. Independent USDA-certified laboratories have shown that Red Mango frozen yogurt meets all probiotic criteria adopted by the National Yogurt Association. As a result, Red Mango became the first natural frozen yogurt retailer to receive the coveted Live and Active Culture seal certification from the National Yogurt Association.

“We’re the healthy option,” said Kim. “Red Mango frozen yogurt contains active cultures that support immune and digestive health.”

In addition to expanding the menu, Red Mango has expanded its footprint, reaching more than 150 locations across the United States, including two NCAA Division I athletic programs. As of 2011, that leadership position also resulted in working relationships with all four major food service operators: HMSHost, Aramark, Sodexo and Compass.


Want to include BC30 in your food or beverage product? Contact us.