America’s Favorite Snack Gets Healthy
From their colorful whimsical packaging and inspirational Facebook memes to their transparency of mission and desire to share healthy food options, food company LesserEvil has it down when it comes to relating to consumers.
What the Danbury, CT-based company nails is turning snacking into a moment that is fun, guilt-free and healthy—if the right choices are made. Their products, like Buddha Bowl popcorn and That’s A Good Cookie, offer just such choices.
The company’s latest snack offering, That’s A Good Cookie, offers an answer for shoppers looking for the benefits of probiotics without the hassle of pills or even required refrigeration. The 3-SKU line of single-serving cookies and 4-SKU line of 8 oz. bags pack protein, fiber, low sugar content and now probiotics, thanks to a partnership with BC30™ (Bacillus coagulans GBI-30, 6086).
Adding Probiotics to the Cookie Jar
Why add probiotics to a cookie? “We recognized the growing functional food market and felt that by adding probiotics to our nutritional cookie we offer added value to our customers. Our cookies were developed to provide health benefits as well as being a balanced snack,” says Lisa Harris, Vice President of Product Development, LesserEvil Healthy Brands. The company launched That’s A Good Cookie in February 2016 after they acquired Morning Sunshine Kitchen and launched a vegan, probiotic version of their already-popular nutritional cookies.
That’s A Good Cookie
“BC30 worked perfectly with our formula,” Harris says. “From the first attempt, the BC30 team made it easy to identify an effective level of BC30 to include in our cookies.”
The response to LesserEvil’s probiotic That’s A Good Cookie has exceeded expectations, Harris says. “Consumers recognize the need for digestive health and we believe they identify with probiotics. With more and more consumers seeking functional products, the response to our cookies has been even better than expected. We distribute our products nationally through both natural and conventional markets. We promote the health benefits of our products through our packaging and entice the consumer to try a cookie that looks indulgent and tastes great. Now with our understanding of BC30, it would be a valuable and easy addition to any product line we may develop in the future.”
Want to include BC30 in your food or beverage product? Contact us.