Super Smoothies Getting Super Popular
What’s Nomva? A blend of whole fruits and vegetables with probiotics in a single-serve snack pack. Or, as the company defines its product, Nomva is nature’s rocket fuel packed with probiotics and no compromises.
The young company (launched in 2015) is finding its place among a growing number of consumers. “Our product resonates with millennials who are unwilling to compromise on their health, their taste, or their convenience,” says Nina Church, co-founder and COO of the Los Angeles based company. “That being said, we’re discovering that Nomva probiotic super smoothies are the perfect snack for the whole family – and in many households they are becoming a staple for everyone from the youngest kid to grandma.”
Probiotic Fruit and Veggie Pouch
Currently, Nomva comes in five varieties: Carrot, Kale, Blueberry, Strawberry and Apple. What makes the product truly unique is that each SKU contains GanedenBC30® (Bacillus coagulans GBI-30, 6086) probiotic.
Adding probiotics to its entire line was a natural fit for Nomva. “Our consumers needed the best fuel to power their best lives. So we started with the basics: whole, organic fruits and veggies. Then we thought, why not support immune and digestive health while we’re at it? So we looked towards probiotics for a tasteless, odorless boost,” Church says.
Probiotic Super Smoothies
Currently available in select Sprouts, Whole Foods, Target, Ralph’s, and local stores in a growing number of states around the country, it’s the probiotics in Nomva that resonates the most with retailers. “The added probiotics is what gets consumers and retailers most excited about our products. In fact, we’ve completely rebranded to call ourselves “Probiotic Super Smoothies” to convey to consumers immediately the amazing benefits each probiotic pack holds for them,” Church says.
Will future products have GanedenBC30? Yes, according to Church. “Putting GanedenBC30 into any product is a total no-brainer—anything we develop in the future we will absolutely try to boost with these powerful probiotics.”