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Probiotics for Children

The booming kids food and beverage market

Market Stats

The growth of kids’ food and beverage appears to be outpacing that of the total market, up more than 4% from 2012-2013 compared to 2.9% of traditional food and beverages in the same categories. This is why makers and marketers of packaged goods are turning to America’s youngest consumers to boost sales. Moreover, the kids’ food market is still in its infancy – providing additional incentive for players to innovate new product lines that can be adapted to kids’ needs and desires.

One innovative new product line would be added probiotics. The global market of probiotic ingredients, supplements, and foods is expected to reach $64 billion by 2023, according to Global Market Insights Inc.  And as the market and education on probiotics increases, consumer awareness continues to grow; currently about 76% of consumers know what probiotics are and associate them with a health benefit. The most attractive opportunities and rampant growth areas of this burgeoning market lie in the food and beverage products sector. Now, innovations in temperature-stable strains mean that probiotics are no longer relegated to the dairy case and supplements aisle.

Go With BC30™

BC30™is a probiotic that can withstand the extreme manufacturing processes necessary for many foods and beverages – a real game changer for the category! How can a probiotic survive manufacturing you ask? BC30’s unique structure safeguards the cell’s genetic material from the extreme temperature and pressures involved in the manufacturing process, along with the challenges it’s exposed to during digestive transit. It is a Gram-positive spore-forming bacterium that, once germinated, produces L+ lactic acid, which supports good bacteria in the gut while displacing the harmful bacteria. Simply adding appropriate levels of BC30 to your product formulation allows you to say that it supports digestive and immune health.

Formulation Ideas

  • Probiotic-fortified whole grain pop-up pastries
  • Probiotic cheese sticks
  • High vitamin C fresh-fruit pops with probiotics
  • Probiotic chocolate bar
  • Milk or juice box fortified with probiotics
  • Most any food or beverage application aimed at children

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