Why Demand for Digestive Health Keeps the Probiotics Market Growing
The probiotics market is growing. Why? Over the past five years, the number of internet searches for “Gut Health” has grown by 669%. With greater interest in digestive health, food and beverage manufacturers have an opportunity to meet consumers with the benefits they demand. The first step is understanding your prospective buyers to create a better food or beverage product that meets their interests.
This white paper explores a new global consumer survey, offering unique insights about:
- Factors driving growth of the digestive health category and probiotics market.
- Consumers’ expectations of digestive health products.
- Geographic variations in terms of awareness and intent to purchase.
- Probiotic solutions for meeting demand.
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