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Probiotics for Convenient Breakfast

The new meaning of a convenient breakfast

Market Stats

The Nielsen’s 2015 Global Health & Wellness Survey found that 88% of those polled, and across all demographics, were willing to pay more for healthier foods. And a 2017 SSI Consumer Survey found that almost half (45%) of all respondents would pay 10% or more for products fortified with probiotics

One ingredient that offers a healthier option for formulating such foods is the probiotic, BC30™. The global market of probiotic ingredients, supplements, and foods is expected to reach $64 billion by 2023, according to Global Market Insights Inc. And as the market and education on probiotics increases, consumer awareness continues to grow; currently about 76% of consumers know what probiotics are and associate them with a health benefit. The most attractive opportunities and rampant growth areas of this burgeoning market lie in the food and beverage products sector. Now, innovations in temperature-stable strains mean that probiotics are no longer relegated to the dairy case and supplements aisle.

Go With BC30™

BC30is a probiotic that can withstand the extreme manufacturing processes necessary for many foods and beverages – a real game changer for the category! How can a probiotic survive manufacturing you ask? BC30’s unique structure safeguards the cell’s genetic material from the extreme temperature and pressures involved in the manufacturing process, along with the challenges it’s exposed to during digestive transit. It is a Gram-positive spore-forming bacterium that, once germinated, produces L+ lactic acid, which supports good bacteria in the gut while displacing the harmful bacteria. Simply adding appropriate levels of BC30 to your product formulation allows you to say that it supports digestive and immune health.

Formulation Ideas

  • A grab-and-go milk-based or alternative milk-based drinkable yogurt with added probiotics
  • A grab & go breakfast burrito made with a whole wheat, probiotic tortilla
  • An ancient grain probiotic waffle
  • grain beverage like a brown rice, oat or hempseed ‘smoothie’ boosted with probiotics
  • A better breakfast biscuit that’s got vitamins, minerals, fiber and probiotics
  • Most any food or beverage application aimed at the convenient breakfast market

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